23andme and you and everyone else

I just read an interesting article in Wired on Silicon Valley startup 23andme. The company aims to provide personalized predispositions based on single nucleotide polymorphisms. In short, here's the process: you send them your saliva, they sequence it, map the resulting SNP variants to the existing translational and clinical literature, and then provide you with a web accessible summary of your predispositions. It appears they have a crack team of biomedical and computational advisors. It's certainly something to keep an eye on